Employer of Choice: Trends and Experiences

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Employer of Choice (EOC) is the new business imperative to indemnify a competitive edge in the current business era of ferocious competition for talent. EOC strategies aid in positioning the firm as a Great Place to Work in the minds of the existing and potential employees – that strong brand image of – a great-place-to-work – a place where employees find accomplishment and execute work with commitment to excellence, that turns employees into engaged campaigners of the company. The result is a steady flow of prospective applicants, who are a perfect fit for the company, creating a powerful vision, and eventually, helping in further building the firm s image as the best place to work at. Development and management of an Employer of Choice status will command much reserves and commitment but the pay-offs are enormous. In a nutshell, successful companies are those willing to capitalize on emerging as employer of choice and venturing to go that extra mile and engage the public. This book is designed to provide a logical elucidation of the concept and the significance of "Employer of Choice", the building blocks of EOC and the strategies for becoming an Employer of Choice, to win in the current business milieu of cut-throat competition for talent through employment branding or employer branding and by best practices.

ABOUT THE AUTHOR K. Sangeetha

K. Sangeetha holds a bachelor's degree in Pharmacy (B.Pharm) and a master's degree in Business Administration with specialization in Marketing and Finance. She has five years of academic experience in teaching Pharma and Management. She is presently working as Faculty Associate at the Icfai Business School Research Center, Chennai. She is an active contributor of articles to various management journals and business magazines. Her areas of interest are HR, Marketing and Consumer Behavior.

ABOUT THE AUTHOR Latha Nithyanand

Latha Nithyanand has done her bachelor's, master's and doctorate degrees in Applied Psychology at the University of Madras. Since 1983, she has been working in applied field as consultant, faculty and trainer for various teaching institutes, corporates and hospitals in and around Chennai. Presently, she is a visiting faculty at Icfai Business School, Chennai, teaching Human Resource Management. Her research areas of interest include stress management, work life balance and mind body approach.

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Bibliographic information

Title
Employer of Choice: Trends and Experiences
Author
Edition
1st ed.
Publisher
ISBN
8131405915
Length
212p.
Subjects