Employee Loyalty: An Introduction

The meaning of employee loyalty in the 21st century has changed with the modern workforce trends. Today, employers see loyalty in terms of employees attitude, behavior and work performance rather than the service duration. Engendering loyalty from the employees is more crucial in the current knowledge economy, where the human talent is the deciding factor in creating market differentiation and competitive advantage. It results in improved employer-employee relationship, talent retention and productivity. An organization that treats and manages its workforce well and places emphasis on their growth will generate employee loyalty, respect and employee engagement. Happy, engaged employees have an excellent attitude and effective interaction with their customers that builds good customer relationship, trust, advocacy and synergy. Gaining employee loyalty is of great essence in making the organization win in the marketplace, to reduce attrition and establish it as employer of choice. It is prerequisite of an employer to constantly ensure a harmonious work environment, and commitment to employees as valuable business partners. So, the bottom-line of earning loyalty is to engage the employees effectively to gain success in the business. In a nutshell, companies that invest in loyalty earn enduring and successful leadership positions and are winners in the competitive business market. This book is designed to capture the essence of the changing face of employee loyalty and its significance. It also analyzes the various strategies for building and maintaining employee loyalty in an organization.