Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four “P” Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to ...
The ways and techniques of management, involve continual experimentation with new approaches to old and new problems. Good managers are not born, they are made. They are fashioned by experience and the realities of the workplace. They grow in stature and managerial skill largely from their encounters with people and problems.
We know that efficient management is essential to increase productivity, improved staff morale and motivation, and allow coordination of ...