Sales Promotion and Business Communications provides an academic underpinning of sales promotion illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with references to academic journals. This work is suitable for undergraduate students of Marketing in particular advertising and Marketing Communications. In todays competitive business environment, you must communicate clearly to be successful. This book ...
The book entitled Mass Communication: Principles and Practices is a comprehensive and critical study of the different dimensions of the process of communication. Newspapers, magazines, radio, television and, of course, the internet are the vital ingredients of mass communication. It is remarkable to point out that the application of some form of media is the hallmark of the discipline of mass communication. The distinguishing feature of this book is that it has ...
