Corporate Social Responsibility in India: Past, Present and Future
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Author
Edition
1st ed.
Publisher
ISBN
9788131419656
Length
404p.
Subjects
Business houses and corporate have been taking up social welfare activities from time to time. Recently, priority of business is getting widened from 1 P to 3 Ps by inclusion of People and Planet with Profit. Short-term, charity-based welfare interventions are being replaced by long-term, empowerment-based Corporate Social Responsibility (CSR). Based on the realization, “Business cannot succeed in a society that failsâ€, CSR is being considered as an ...