Showing all 4 books
The first edition on “Product Management†deals with seventeen chapters. It mainly discusses the issues involved in product decisions, right from in production to marketing mix, Product Planning, New Product Development Managing PLC, Test Marketing, Market segmentation and selection of target markets, Market Research for New Products, managing Branding and Brand Equity, Product positioning, product failures and so on. The important feature of this book is ...
Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer, the marketing fndamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.