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In achieving competitive advantage, nowadays companies are giving the utmost importance to supply chain management. The strategic approaches towards supply chain management help the companies to reduce cost and enhance customer relationship management, which leads to profit. In this era of globalization, managing supply chain challenges has become a difficult task. The successful companies, both Indian and global, have managed their supply chain management ...
Experts opine that production excellence can provide companies, the much desired competitive edge against their competitors. Production excellence can enable manufacturers to offer high quality products at competitive prices with the shortest possible lead time, that leads to greater customer satisfaction through continuous improvement of their processes. In the quest to achieve production excellence, several management thinkers and practitioners have made ...
The history of advertising dates back to the early days of human civilization, when farmers, potters, artisans and craftsmen strained their vocal cords to promote their products. However, modern day mass media advertising began with the discovery of the printing press, when William Caxton came out with the first printed advertisement in English. Then, came the Industrial Revolution which fuelled the growth of mass media advertising, as manufacturers heavily used ...