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Maybe I wasn't doing it for the client. I enjoyed the chaos … the roller-coaster work-style … the easy informality … the long hours. Maybe that was what advertising was all about. Not just a job, but a way of life.' Every year the Goodlass Nerolac paint company presented 10,000 `slightly naughty' complimentary calendars to its dealers. Along came Sandeep Goyal, the new twenty-something assistant manager, and decided to stir things up a bit. The slick new ...
The present book looks at the service industry from a new dimension emerging in the marketing world. It includes invaluable research papers and presentations from the distinguished academicians, management professionals, research scholars, business analysts, executives and students. The objective is to create a fresh knowledge-base thereof and provide direction to the business, academia and policy-makes to effectively cope with future challenges enveloped in a ...
In any sphere of activity, efficiency is the ratio of the result achieved to the means used. When one says that something is efficient, it means that it is capable of producing a desired effect and that it is not unequal to a task. The state of business finance shows the quality of skills and the degree of success achieved in the performance of financial operations of an enterprise. The performance of business, in the area of business finance, has been the ...