Quality Management: Awareness, Planning, Control and Imrovement in the Global Economy Text and Case Studies
Price: $29.70 $33.00
Author
Edition
1st ed.
Publisher
ISBN
8176298271
Length
xii+292p., Tables; Figures; Notes; References; Appendix; Bibliography; Index; 23cm.
Subjects
The wave of globalisation makes Marketing Concept "The customer is king", truer than ever before. The international orientation of management and market, improvement in Quality of life and introduction of new-sophisticated technologies, make the competition stronger. Customers have become knowledgeable and selective while making purchasing decisions which results in the shift towards customer focused strategies. Excellence is imperative in order to ...
