Quality Management: Awareness, Planning, Control and Imrovement in the Global Economy Text and Case Studies

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The wave of globalisation makes Marketing Concept "The customer is king", truer than ever before. The international orientation of management and market, improvement in Quality of life and introduction of new-sophisticated technologies, make the competition stronger. Customers have become knowledgeable and selective while making purchasing decisions which results in the shift towards customer focused strategies. Excellence is imperative in order to survive, maintain and expand market share, enter new markets. A popular slogan of the quality movement is "Quality begins with the customer" demand for better Quality Products and Services. The quality of the product or service offered is pre-requisite, an entry requirement for many company that wants to remain successful over the years. Therefore, organizations target their energies to became World-Class by optimum utiisation of all the resources, focusing on Quality Product/Services, so that customer can get "Value" for their money. Meeting the Quality needs of society requires and active role and effort of all the personnel in the organization. The present era is "The Era of Quality". All want "Good Quality" products or services. None of us want to be the victim of â€œ"nferior quality". The organization that understands the importance of Quality Products/Services gets the "Mantra For Success". What precisely do we mean by "good quality" and "Poor quality"? What exactly is quality? What Quality concepts are intended to provide a competitive weapon to help the business world? This book answers these critical questions and many more. The book studies in depth the implementation of various Quality concepts and their effects on overall performance of the organization.

ABOUT THE AUTHOR Sandeepa Malhotra

Dr. Sandeepa Malhotra has done her Masters in Business Economics from Jiwaji University, Gwalior, M.P. Her Ph.D. in Economics has earned her the distinction of being the youngest Ph.D. holder in the subject. She has been involved in the research work since her early days in University and presented many articles in the conferences of national repute. Many of her articles have been published in well-known journals. She is the member of many management organizations and instrumental in their working. She has been teaching for 7 years now and is on the faculty list of a number of reputed Institutes: Jiwaji University, Indian Institute of Tourism and Travel Management (GOI) Gwalior, Lakshmibai national Institute of Physical Education (Deemed University), Gwalior, Delhi School of professional Studies and Research, New Delhi, etc. Presently, the author is devoting most of her time to research work in order to develop a better insight into the subject.