Sanjay Tiwari
Showing all 10 books
This book explains and simplifies hard core advertising and marketing concepts while taking the understanding of Advertising to a higher level of insightful learning.
In the year 1980's the awareness that took place in the minds of the consumers tends the companies to widen substantially both their market and consumer base. Privatization, libralisation and globalisation are the key policies which promote market economy. These policies have changed whole scenario. Since 1960 the developed nations have slowly started selling their culture into developing countries converting the 'essential needs' to 'interealistic demand.' ...
Like many other developing countries, India has evolved from precapitalist form into a mixed economy. The programmes of large scale industrialisation adopted by the government ever since the beginning of the second Five Year Plan have helped the economy in coming out of the low-level equilibrium trap and introduced many significant structural changes. The industrial sector was plagued by stagnation and retrogression for full two decades, i.e. form 1965 to 85, the ...
Women are the nuclei of a nation. They are the real builder and moulder of a nation's Destiny. The position and status of women in any society is an index of its civilization and progress. Though more than half-a-century has passed after independence, development of women entrepreneurship has not been rapidly achieved as the other measures of development. The question arise that why is this scenario exists? Who is responsible for its? What is to be done to ...
One of the core areas of economic development is bringing forth latent talents and nurturing a strong entrepreneurial spirit. Strategies, quality performance, innovative techniques and catalytic growth increasing practices have become the keys for sustained growth of any economy. The main purpose of this edited volume is to stimulate readers to gain an insight into the problems and prospects of entrepreneurship development of India. It also aims to provide a ...
Marketing is a dynamic function that links production sector with consumption sectors. The impressive gains made in agricultural production with the help of new agricultural technology, calls for a rapid improvement in the marketing system. Agricultural marketing consists of all the activities, functions and institution involved to move farm products from the point of primary production to the point of ultimate consumption. The task of agricultural marketing is ...
Indian economy is going through turnaround for the last 15 years. The structure of old economy is diluting in the fast pace. The new vision has inspired us to an extent that we have started leaving the old philosophy and being inspired for new one. The Labour Reforms are hot topics in India. Govt. desires to reform the labour laws. The labour Union and left parties are behaving like a stumbling block. The labour Laws are stringent in many ways. The industry is ...