The software industry is an exciting place what with the emergence of the Internet, the fast changing market dynamics and a shift in business strategies. These two volumes set out to chronicle the growth of some of the companies, the challenges they faced and those of the future. Volume I explores the IT software goliaths like Infosys, Intel, Microsoft, Oracle and Sun Microsystems. Volume II has a detailed look at the hardware market and five well-known computer ...
Competitive and technological changes in the pharmaceutical industry-powerful new drug discoveries, innovative R&D partnerships and marketing plans-are changing the business strategies of many pharma companies. But they face the challenge of spiraling cost of drugs, searching for new drugs, patent expirations and cutting medical care costs. The book also takes a look at the changing face of this industry and profiles the operations of several companies ...