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The business world recognises the power of pricing. Management cadre, at all levels, realises that even a 1 percent difference in pricing can have a dramatic impact on profits. They are familiar with the fact that sharpening focus on pricing decisions may increase its profitability by as much as 25-60%. However, it is not so easy to reap the benefits of strategic pricing decisions. The book explores the silhouette of pricing decisions through collection of ...
A well-functioning services sector is the key to the overall performance of the economy and welfare of citizens. Services comprise different economic activities and thus act as a catalyst for the growth of other sectors in the business world. The boom in services sector is the outcome of developments like growing digitization of services; development of broadband networks; changing business models triggered by technological advances; emergence of global labor ...
As global competition invades more and more markets, established companies are fighting tougher and tougher battles against commoditization. Management teams are asking themselves: How can our company continue to differentiate itself from our competitors? They struggle to discover and implement strategies of competition that are unique and distinctive from those of rivals, and that can be sustained over time. Thus the endeavor is to achieve competitive advantage. ...