Competitive Advantage: An Introduction

As global competition invades more and more markets, established companies are fighting tougher and tougher battles against commoditization. Management teams are asking themselves: How can our company continue to differentiate itself from our competitors? They struggle to discover and implement strategies of competition that are unique and distinctive from those of rivals, and that can be sustained over time. Thus the endeavor is to achieve competitive advantage. Sustainable competitive advantage is an advantage that one firm has, relative to competing firms. The Competitive advantage over competitors can be gained by offering consumers greater perceived value, either through lower prices or greater benefits. It may stem from the many discrete activities a firm performs in designing, producing, marketing, delivering, and supporting its product. To be really effective, the advantage must be; difficult to mimic unique sustainable superior to the competition This book familiarizes the readers with various sources that can be nurtured into competitive advantage. It provides valuable learning on strategies adopted in the company’s specific case studies to manage competitive advantage. It highlights management practices from the business world that enable companies to gain competitive advantage over their competitors.