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The prosperity success and future of a product are mainly dependent upon its brand name. In the present book each and every aspect of this new important subject is discussed in a separate chapter. The language of the book has been kept simple and the entire discussion has been kept simple and coherent. The latest development in the field of brand management is also incorporated at proper places.
The author has specially designed this book according to the Indian ...
The main aim of advertising is to create demand for products and service. This book is a comprehensive collection of different aspects of advertising. Through an innovative and modern approach the book deals with a practical approach to advertising management. Numerous concrete techniques and technologies gives readers a simulate frame work of advertising in practice and provide an understanding of fundamentals and problem solving methods to face the challenges ...