The prosperity success and future of a product are mainly dependent upon its brand name. In the present book each and every aspect of this new important subject is discussed in a separate chapter. The language of the book has been kept simple and the entire discussion has been kept simple and coherent. The latest development in the field of brand management is also incorporated at proper places.
The author has specially designed this book according to the Indian business. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of our Universities.
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