In last ten-year importance of business economics has increased many fold. This book is written for the benefit of B Com, BBA, BA, M.Com, MBA and MA student of our country. Each aspect of the Business Economics is discussed in separate chapter. The book is written in an analytical and lucid style. No economist has analyzed and presented this important subject as has done in the present book.
The book is a detailed study of each and every aspect of salesmanship and business efficiency. The major objectives of writing this book are to equip the readers with enough fundamental issues relating to different aspects of subject. No author has analyzed in as much as done in the present book. Thus it is an outstanding and first book on this important subject. Research scholars university professors, college lectures and students of post-graduate and under ...