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The book integrates marketing concepts with the uniqueness of the pharmaceutical marketplace in a refreshingly simple, direct and reader-friendly style. Comprehensive in its coverage and versatile in its treatment, the book assesses the Pharmaceutical Industry in the Indian context in an international perspective. The focus of the book is clearly and sharply on practice, application and hands-on experience. Providing experiential insights are the seventy one case ...
Pharmaceutical Marketing is comprehensive in its coverage and versatile in its treatment. The style is refreshingly simple, direct and reader-friendly. The focus of the book is clearly and sharply on practice, on applications, and on hands-on experience. The Book divided in three parts: Part One: The Big Picture, paints before the reader what is promises -the big picture of the Indian pharmaceutical market and an overview of the industry including a brief ...