Pharmaceutical Marketing in India: Concepts Strategy Cases

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Pharmaceutical Marketing is comprehensive in its coverage and versatile in its treatment. The style is refreshingly simple, direct and reader-friendly. The focus of the book is clearly and sharply on practice, on applications, and on hands-on experience. The Book divided in three parts: Part One: The Big Picture, paints before the reader what is promises -the big picture of the Indian pharmaceutical market and an overview of the industry including a brief historical perspective. Part Two: Nine ‘P’s, goes beyond Mega-marketing, and Maxi-marketing. Understanding the Nine ‘P’s -Product, Price, Place, Promotion, Personal selling, presentation, Policy, Public Relations and Power – is indeed crucial for creating and executing successful strategies in pharmaceutical marketing. Part Three: Key Success factors, provides meaningful insights into Managing new products, towards achieving Excellence in marketing, Sharpening the Winning edge, Corporate score Board and GMP. Experimental Insights: There are over seventy case studies discussed throughout the book showing how some companies have successfully applied the enduring, the innovative marketing concepts and reaped rich dividends and some others have paid dearly for not exploiting the opportunities lying at their door step.

ABOUT THE AUTHOR Subba Rao Chaganti

Subba Rao Chaganti, the author of this book, has over thirty-five years of rich and varied experience covering all facets of pharmaceutical marketing and management. His experience spans pharmaceutical selling, sales management, brand management, marketing management, strategic planning, training and development, marketing and advertising research consultancy. Work experience covers both domestic and international marketing, and both domestic and multinational sectors. He is presently an adjunct professor at Gitam Institute of Foreign Trade (GIFT), Visakhapatnam; and a program director at ENHANZ, which focuses on designing and elivering Executive Education Programs. He has published two books: 1. Handbook of Pharmaceutical Marketing in India; 2. Game Plans for Post-GATT Era: Action Agenda of Indian Pharmaceutical Industry.

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Bibliographic information

Title
Pharmaceutical Marketing in India: Concepts Strategy Cases
Author
Edition
1st ed.
Publisher
ISBN
8188449253
Length
xiv+409p., Tables; Figures; Bibliography; Index; 25cm.
Subjects

tags

#Pharmaceutical