Sunanda Mongia
Being precisely located, no nation escapes positioning in the global order. And, a nation inevitably sells itself before it sells it products. Brand India is about how India has marketed itself to the West/Rest. This begins with a process of self-definition, constructing accumulative narratives of images, origins and essences. Definitions are differential and they show that nations are 'matchless' on the globe. national definitions are also dynamic, ...