Relationship Marketing: Concepts, Theories and Cases
Price: $24.30 $27.00
Author
Edition
2nd. ed.
Publisher
ISBN
9788120348752
Length
xxiii+455p., Illustrations; 24cm.
Subjects
The role of relationship marketing in business has become as significant as maintaining good relationships with various sections of society, especially customers, and is important for achieving organisational objectives. This book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. This second edition has been thoroughly revised and incorporates topics based on emerging concepts in marketing and technology, including ...
