Showing all 5 books
Marketing continues to be a mystery to those who create it and to those who practice it. Marketing is a very complex subject; it deals with all the steps between determining customer needs and supplying them at a profit. Marketing is a way of managing a business so that each critical business decision is made with full knowledge of the impact it will have on the customer.
Management of organizations in recent times is more of strategic management than anything else. Changes in environment both external and internal, opportunities, technology and fierce competition have asked for strategic planning in almost every sphere of management. In this book attempts have been made to focus on some of the strategic management issues by explaining some of the concepts and referring to the recent strategic management practices in the advanced ...
Organisational Behaviour is a systematic and scientific process which aims to improve the performance of individuals and ultimately the organization in which they work. It applies theory and research from psychology, sociology and managerial theory that help us to understand how to use this knowledge to improve the effectiveness of the organization. In this book attempts have been made to provide a comprehensive analysis of the diverse aspects of organizational ...
Organisational Behaviour is the systematic and scientific analysis of individuals, groups, and organization; its purpose is to understand, predict, and improve and performance of individuals and ultimately, the organization sin which they work. It applies theory and research from psychology and sociology, and managerial theory that help us to understand how to use this knowledge to improve the effectiveness of organizations. This book is an attempt to discuss ...
The Period in which we live today in known as the Information Age, Gathering, recording, disseminating, storing as well as managing information has become the most important activity of any organization. Management Information System is thus a series of processes and actions involved in capturing raw data, processing it to users in the form need. In this book attempts have been made to focus on the MIS practices of the advanced countries This book has been ...