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Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand. The book has been divided into seven parts. Part I provides a detailed discussion on handling products, product life cycle, and developing new products. Parts II and III explain the various brand ...
This book fills the void in the area of tourism and destination marketing for Indian students and tourism planners. It is unique in its attempt as it includes tourism marketing in Indian as well as international contexts. It will help students and practitioners of tourism in understanding the destination marketing process and the way tourism marketing can play a crucial role in the national economy. The book highlights the key Indian cases of Kerala, and Chilika ...