Tourism Marketing

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This book fills the void in the area of tourism and destination marketing for Indian students and tourism planners. It is unique in its attempt as it includes tourism marketing in Indian as well as international contexts. It will help students and practitioners of tourism in understanding the destination marketing process and the way tourism marketing can play a crucial role in the national economy. The book highlights the key Indian cases of Kerala, and Chilika Lake and international cases of Austria and Malaysia. The book, with its key focus on tourism and destination marketing, covers a wide array of subjects that include; Tourism and Terrorism; The External Deterrents in Tourism Promotion; The Emerging Concept of Eco Tourism Initiatives; The Role of National Tourist Organizations The scope of this book covers conceptual, application and case-based approach in understanding tourism marketing. The contributors are unique in the sense that they are from various fields like marketing, human resource management, tourism planning and business policy and economics. The case-based approach with thoroughly researched papers help readers not only increase their comprehensive skills but also improve their analytical skills.

ABOUT THE AUTHOR Tapan K. Panda

Dr. Tapan K Panda is currently working as a Professor in the area of Marketing at Indian Institute of Management, Indore.  He is currently heading the doctoral program as the Chairman of Fellow Program of Management. He is also the Chairman, Research and Publications and Broad Band-Based Education Program of the Institute. Prior to joining IIM, Indore, he has taught at IIM, Lucknow, and IIM, Kozhikode. He visits some of the top business schools in the country and abroad. He has published eight books and a number of research papers in national and international journals. He is the editor of IIM Indore research journal "Impact".

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Bibliographic information

Title
Tourism Marketing
Author
Edition
1st ed.
Publisher
ISBN
8131404692
Length
236p.
Subjects