Showing all 5 books
Rapid globalization of national economies and the growth of multinational corporations throughout the world is forcing greater competitiveness and new approaches to the management of labour. Relatively less attention has been paid to how industrial relations systems have changed in the developing nations of Asia. Given that several Asian countries have been considerably changes in their industrial relations systems in the 1990s, the book attempts to understand ...
The book entitled Social Media Marketing explores the significant role played by various social media channels in the marketing world. The authors have examined the key concepts of social media marketing both from theoretical and empirical perspectives. This volume is classified into twelve chapters and thirteen case studies also included in it. The first chapter deals with conceptual outline of social media marketing. The second chapter discusses how social ...