Social Media Marketing

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The book entitled Social Media Marketing explores the significant role played by various social media channels in the marketing world. The authors have examined the key concepts of social media marketing both from theoretical and empirical perspectives. This volume is classified into twelve chapters and thirteen case studies also included in it. The first chapter deals with conceptual outline of social media marketing. The second chapter discusses how social networking has gained popularity on the web. The third chapter discusses the importance of social media optimization in generating popularity for websites through various social media channels at free or very low costs. The fourth chapter covers the concept of mobile social networking. The fifth chapter deals with social news and broadcasting. The sixth chapter covers internet privacy and censorship. The seventh chapter deals with blogging. The eighth chapter deals with twitter and micro blogging. The ninth chapter deals with twitter and micro blogging. The ninth chapter deals with web analytics technology. The tenth chapter discusses virtual world. The eleventh chapter deals with concept of media sharing. The last chapter examines future trends of social media in India. It would give a new dimension to the field of social media marketing research and analysis.

ABOUT THE AUTHOR Paul Martin

Paul Martin is a Professor of Communications at University of Adelaide, Australia. After receiving an undergraduate degree in journalism he worked as a photojournalist for Australian Broadcasting Corporation for three years. He did his Master’s and a Ph.D. from University of Newcastle in mass communications. He has edited of: Visual Journalism: A Guide for New Media Professionals (with Christopher R. Harris).and, has given keynote speeches, and participated in several panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spai, Swden, and the Netherlands. His areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.

ABOUT THE AUTHOR Thomas Erickson

Thomas Erickson is an interaction designer and researcher whose approach to systems design is shaped by work in sociology, rhetoric, architecture, and urban design. He has designed several products and authored about ten publications on topics ranging from personal electronic notebooks to pattern languages and virtual community. Originally trained as a cognitive psychologist at the University of California, San Diego, he spent five years at a startup company, nine years at Apple Research, and finally joined IBM in 1997 as a research staff member. His primary aim is to study and design systems that support network mediated group interaction.