Uma Narula
Showing all 13 books
This book applies a systematic communication perspective to the 40 plus years of development experience in the world. The communication perspective demonstrates that the role of communication in development is not limited to media technologies or to the economies of mass media, it is a way of thinking about the interaction among all development agents involved. It is an analytical review of development theories and practice both from international and Indian ...
The book Indian Women Across Generations brings forth the life and predicament of women, including in its narration the discriminations and denials to them in the past as well as in the present in particular areas of activities. It attempts to chronicle the struggles and achievements of the generations highlighted through their experiences. The study derives much of its strength and sophistication from the basis of women’s experiences of oppression that they ...
The present book has highlighted the impacts of the two significant communication dynamics of innovative communication technologies and globalization process in the current decades which have transformed the world. Dynamics of mass media and interpersonal communications, viz. economics, literacy social, technology and globalization are changing human condition. The impact and interplay of these different dynamics create the holistic communication scenario. New ...
The book Communication Models presents the evolutionary scenario of communication concepts and strategies, concerns and challenges, and the changes people oriented and technology oriented. The style of presenting these from different perspectives in the form of Models enhances its value for it facilitates quick understanding. New model may occur due to changes in modalities of communication. Along with this, newer needs and demands may turn for newer needs and ...
New ideas, new models of communications and newer perspectives through which communication has been studied, applied, or practiced, have evolved and changed overtime. But they all exist in juxtaposition so as to present an integrated scenario of communications per se in 2000 decades. In the book, seven salient perspectives are presented-all intertwined as a Communication Perspective. A few Communication scenarios are highlighted to address the contextual ...
Business communication practices that are changing overtime, are significant for success of any business. Relying importantly on interpersonal communications and technology, the changing modern trends in business communications focus on the importance of human communication relationships for business communication links, communication skills and development and training programs. While the mass low-end markets, the bottom of the Pyramid, and rural markets are ...
Public opinion and the political system in India symbolize the complex strands of idealism and selfishness, commitment and dismay, planning and bureaucracy, blame and self-justification, and overwhelming discontent that comprise current Indian economic development. Governance and people both must meet challenges of economic reforms in India to fulfill the visions of economic prosperity of country and its people. The main challenge is to provide economic and ...
Globalization is the integration of technology, information and capital across national borders to create a single global marketplace, society and even culture. This new system is influencing the domestic policies, market forces, and relations between countries. Globalization is not just a phenomenon, nor a passing trend, but a system here to stay. Global empowerment can be attained through enterprises and marketing of products and services in different parts of ...