Showing all 2 books
The Indian government has been following the philosophy of progressive liberalization in the aviation sector by allowing the entry of new private players, especially low-cost carriers, changing the face of the sector. In this scenario, one challenge remains of overcoming the severe inadequacy of infrastructure. This book gives an overall picture of the aviation industry in the country, and focuses on the developments in infrastructure, the emerging trends and ...
One strategic decision any company needs to take is whether to target a niche market, or to cater to a segment of a market, or to position itself as a mass marketer. If the company believes in a high volume low margin game, mass marketing would be ideal. If the company believes in the philosophy of reasonable volumes and fair margins, targeting a market segment would be fine. However, if the company believes in catering to a specialized market and aiming at high ...