Ved Prakash Gandhi
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There are mass communication theories which are cohesive in nature, such as non-verbal communication, extension communication, besides the role of various mass communication aids. An indepth analysis of the various approaches and paradigms of modern communication theories is described. This book will be helpful to provide a perfect theoretical background about the subject areas of mass communication. This book presents most of the prevailing popular communication ...
This book provides an introductory overview of electronic media and the systems involved such as management information system and electronic mail message systems. After the introductory overview, focus shifts to radio, radio-news, radio-commentary and other associated features. An attempt has been made to create of comprehensive understanding of the inherent powers of news media in modern day society. a comparative analysis has been made as far as news-writing ...
The basic premise of the following readings in media and communications is the dynamics of information - whether, creation or gathering of dissemination. Collectively, the articles, essays and papers provide useful insights into an interactive discipline that has more than anything else shaped the future of mankind. Their broad themes are mass media, communication strategies, development communication and media debate. They cover changing dimensions of mass ...
The compilation in the volumes seek to discuss and provide a framework for study of the various important aspects of the media. Beginning with the basic thrust of science and technology in communications, against an international background, the articles, papers and documents then go on to survey in broad terms mass communication issues in modern society, including the menace of screen violence and its deleterious effects. Finally, the very significant subject of ...