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After 20 years of insurgency, Kashmir continues to be a major flashpoint and decisive factor in destabilizing regional relations. Resolving the dispute over the state of Jammu and Kashmir is crucial to achieving peace and stability, without which the US Af-Pak strategy is unlikely to succeed With international eyes focused on South Asia, understanding what is at stake in Kashmir has never been more important. For decades, the dispute over the valley of Kashmir, ...
This book attempts to explore possible uses of social marketing techniques in conflict resolution, with special reference to the Kashmir problem. Going deep into the historical and psychological contexts of the Kashmir problem, it discusses at length the concept of social marketing, its evolution, principles and its use as a management tool.
Presenting examples of successful uses of social marketing in places like Bosnia-Herzegovina, Kosovo, East Timor, Liberia ...
There is a strange magic about the lands of the North-West Frontier and Afghanistan, a magic which over many centuries has captured the hearts and minds of all who have been there, and the imaginations of many who have not. Visions are conjured up of lean hawk-nosed tribesmen, craggy defiles, struggling British soldiers, near cantonments, bitter battles, memsahibs at tea—and of the most famous mountain gateway in the world, the Khyber pass. It is a region of ...