ABOUT THE AUTHOR P K Sinha
(b. 1960) is a Senior Faculty Member (Marketing) at the Indian Institute of Management, Bangalore. Formerly he was Associate professor at the Xavier Institute of Management, Bhubaneswar, in the area of Marketing. Dr. Sinha has a Doctorate in Marketing and offers courses on Service marketing & Sales and Distribution Management. His research articles have been published in various reputed journals in India.
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