A Textbook of Business Economics

Business economics is concerned with economic issues and problems related to business organization, management, and strategy. This book will act as a tool which students need to help them become aware business decision makers and has been specially prepared by keeping in view the requirements of them. It presents in a simple and student friendly manner, the introductory concepts and tools of standard microeconomics and its application in the process of business economics and management decision making. The text has been prepared to facilitate usage, not only by students, teachers and academicians but also by professionals and researchers who can improve their decision making skills.