Achieving Service Excellence: Stratgies For Healthcare

The book is an attempt to organize and present the best available practices and information related to providing patients with a superb total healthcare experience. It is designed for executives and managers who want to implement a customer-focused service strategy in any healthcare organization that wants to compete successfully in today’s customer-driven market. The book joins the findings of the most significant research on services, healthcare services in particulars, with specific examples of the best practices of leading healthcare and other services organizations.