Advertising and Sales Management

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Advertising and Broadcasting are similar terms used for Promotion of anything. Advertising and Promotion can be done for any Product, Terms and Services provided by any organization. Supervision of sales can be done by RoI (Return on Investment) technique. The present text is covering Nineteen Chapters throwing light on various aspects of advertising and Sales Promotion. The area of Advertising, Sales and Promotion is broad but an humble attempt has done to do the justice with the Subject. This book is divided in Nineteen Chapters. They are: 1. Business of Ideas: Advertising, 2. Scientific Process Technique for Problem Solving, 3. Advertising Management, 4. Importance of Data in Advertising Decision, 5. Planning Methodology, 6. Measuring the Effectiveness of Advertising, 7. Estimating Sales Response, 8. Words About Words and Their Use, 9. Sales Administration, 10. Product Research, 11. Contracting Salesmen, 12. Need of Sales Supervision, 13. Sale Traveling Expenses, 14. Transportation for Salesmen, 15. Return on Investment in Sales Management, 16. Whoâ€™s On first?, 17. The Measurement of Changes in Attitude Induced by Personal Selling, 18. Copy Testing, 19. Postpublication Tests.

ABOUT THE AUTHOR Sudhir Dawra

Mr. Sudhir Dawra has over nine years of experience in writing books. He is a prolific author of Management and IT books. He is an active member of Labour Commission of India. His Current research areas are Human Resource Development, Management Information System and Software Engineering. He has made various projects for government, semigovernment and private organizations. He has provided consulting support in the areas of MIS and Software Engineering. He has developed many projects as a Senior Analyst in Software Projects Life Cycle. A few corporates with whom he has worked are Indian Oil Corporation, Tokas Travels Chandra Enterprises, WEC-IMC and National Thermal Power Corporation. He holds a Bachelors Degree in Industrial Relations and Personnel Management from Delhi University and Masters in Computer Applications from H.N.B. Garhwal University. Presently, he is pursuing Ph.D. (Computer Engineering) and providing consultancy in MIS, Software Engineering and in its allied areas. His books on career, Management and Computers have already been published. Some of them are on Indian Economics, Hospital Administration, WTO, Information Technology, Directory of Management Courses. His Courses. His books are widely acclaimed in the market.