This book has been designed keeping in mind the mentality of the general readers’ language which is easy to understand. The aim of this book is to provide students with a clear, concise and comprehensive introduction to the theory and practice of advertising management and the objective of the book is to bring together a balanced selection of core concepts as well as new perspectives that collectively articulate a knowledge-based view of advertising management.
This book is designed to be a comprehensive text on advertising management for students all over the world. This book covers a wide range of advertising management issues and attempt to introduce the subject in a comprehensive way. It avoids the narrow focus and considerable complexity of many other books in this area where in-depth treatment is required, students are recommended to read relevant texts by leading contributors to have idea about advertising management thinking and practice.
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