Agricultural Marketing: Issues and Challenges

Since the time immemorial India is basically an agrarian economy. Efficient functioning of agricultural marketing system is very crucial for success of agrarian economy. According to the Indian council of agricultural research, agricultural marketing is composed of three important functions, namely (a) assembling (concentration) (b) preparation for consumption (processing) and (c) distribution. Though, a notable progress has been made in the field of agricultural marketing, many challenges still remains. Till today, agricultural marketing is basically selling and not marketing. There are many challenges in agricultural marketing viz. lack of storage facility, distress sell, lack of transportation, intermediaries, unregulated markets, lack of market intelligence, and poor institutional finance among many. There is a need of dynamic and vibrant agricultural marketing system with special focus on processing supply chain management and exports. To support all these, there is a need for strengthening legal and policy framework governing agricultural marketing of the country. This becomes very crucial because Indian agricultural marketing of the country. This becomes very crucial because Indian agricultural marketing has to work in a scenario which is dominated by small holder producers ans has to work in an era of globalization and liberalization.

Contents: Foreword. Introduction. I. Recent trends and practices in agricultural marketing:1. A study on paddy cultivation and marketing in Kanyakumari District/S.J. Sanjana. 2. Consumers perspectives regarding agribusiness markets of Uttarakhand/Pradeep Mamgain. 3. Disposal trends and prices of pineapple in West Garo Hills of Meghalaya/L.D. Hatai. 4. Geographical analysis of milk and milk products in Nagaon District of Assam/Pubali Barman and B.K. Mishra. 5. A study on auction system and product diversification of Indian tea/J.U. Ahmed and Mriganka Chakraborty. 6. India’s agri exports outpace other commodities/Elangban Binodini Devi and W.C. Singh. II. Issues and challenges in marketing of agricultural products: 7. Challenges in supply chain system of vegetable in India/Arindam Barman and Rituparna Mitra Barman. 8. Problems and prospects of agricultural marketing in Manipur/R.R. Blesson Hrangao and Robita Sorokhaibam. 9. Present agricultural marketing system in Manipur: constraints and remedial suggestions for future improvement/L.N. Singh, A.A. Devi, A.R. Singh and R. Singh. 10. Farm-market price spread of groundnut in Gujarat: a case study of Rajkot and Junagadh/Narayan Chandra Pradhan. 11. Indian farmers and farming: a critical analysis of growth and sustainability issues/S. Sarkar. 12. Horticultural marketing in North-East India: Issues and strategies/Tridip Kumar Hazarika. 13. Problems and prospects of agro-tourism in West Garo Hills, Meghalaya/Gino A. Sangma. III. Scope and potential in agricultural marketing: 14. Medicinal and aromatic plants: an opportunity to establish global trade by India/Awadhesh Kumar. 15. Sugarcane byproducts marketing/A.M. Gurav….