An Introduction to Social Psychology

An Introduction to Social Psychology offers a thorough understanding of all basic concepts and methods of social psychology in a lucid and interactive manner. It enables readers to grasp the idea of the self or the individual in the social context and understand the recent developments in the area of applied social psychology.

The book is written for undergraduate and postgraduate students of social psychology, sociology, social works and other related disciplines. Every chapter begins with a well-defined set of learning objectives and includes review exercises and project-based activities. Readers would be introduced to the fundamentals and the emerging perspectives in the subject through numerous illustrations, exercises, activities, research data, case studies and links to further reading.