The present book has several manifestations. First, we have made an attempt to analyze customer satisfaction level in the selected banks from all the three sectors of banks. Second, an attempt has been made to make a comparison of current marketing practices being deployed by various sectors of banks. Finally, the study also presents the summary of the findings along with some important suggestions.
Banking in India: Marketing Practices & Strategies
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Bibliographic information
Title
Banking in India: Marketing Practices & Strategies
Author
Edition
1st.ed.
Publisher
Regal Publications, 2013
ISBN
9788184842630
Length
x+225p., Illustrations; 23cm.
Subjects
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