Basic Audio-Visual Media

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‘Basic Audio-Visual Media’ as a paper is being taught at the various diploma, graduate and post graduate level in ‘Media Communication and Journalism’ at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals of Media Communication and Journalism. The major topics dealt in this book are-Brief History and Evolution of Radio; Impact of Radio on Society; Radio Programmes; Educational Radio; Brief History of Television; Development of Television in India; Educational Television; Impact of Television on the Society; Satellite and Cable TV Invasion; Future of Television; Brief History of Indian Cinema; Cinema After Independence; New Trends in Cinema; The foreign entertainment; The Control Over Cinema; etc.

ABOUT THE AUTHOR Shipra Kundra

Shipra Kundra (b. 1974) earned her Masters' degree in Mass Communication, and a P.G. Diploma in advertising and Public Relations from teh Indian Institute of Mass communications. Has worked as researcher in the field of Mass Communication. Currently, she is associated with A.C. Nielsen ORG. MARG. (Delhi) as Senior Research Executive. She has authored many outstanding books.

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Bibliographic information

Title
Basic Audio-Visual Media
Author
Edition
1st ed.
Publisher
ISBN
8126124520
Length
vii+352p., 22cm.
Subjects