Basic Concept of Media Economics: Theory and Practice

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The cause of the explosion are not easily identifiable, although it is clear that one of the factors which has propelled it is the need felt by academic institutions (and, regrettably, governments) to measure individual scholarly performance, and the concomitant expectation that a young scholar will publish one book (or more) to achieve tenure, a second book to secure further promotion and a substantial number of books and articles to attain to the highest academic posts.

Given these circumstances, it is not surprising that the past few decades have seen the creation of various sorts of bibliographies and encyclopedias designed to provide streamlined guidance to the essential scholarship on a given medieval topic. We are unaware of a comparable work of reference on the Middle Ages which offers so much detailed information at a price which individual medievalists will be able to afford.

ABOUT THE AUTHOR Girish Saxena

Girish Saxena, with a post graduate diploma in journalism and mass communication has been working as a journalist since 1980s. He has been associated with several prominent newspapers and broadcast media in India and abroad. He has a wide-range experience in reporting for both domestic and foreign mass media. He has a keen interest in the emerging field of multimedia and online journalism. As a prolific writer he has penned several books and hundreds of articles on various subjects. He is recipient of many national and international awards for his outstanding contribution in the area of investigative journalism.

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Bibliographic information

Title
Basic Concept of Media Economics: Theory and Practice
Author
Edition
1st ed.
Publisher
ISBN
9789380239422
Length
286+iip., 22cm.
Subjects