In generating craze, creating hype, engendering glamour and promoting extravaganza, the glittering and apparently burgeoning face of the Indian film industry masks an enigma. At the best of times, a chaotic mess of speculative activities, shadowy deals and unabashed profligacy; and at the worst of times, reeking of mindlessness, throwing economic logic and business ethics to the winds, it is a high-risk sector, hovering perilously between successive periods of boom and recession. An outsider attempting to fathom its mechanism is faced with the inevitability of being consistently denied access to reliable information. The dominant Bombay cinema, masquerading as the Indian cinema, creates an illusion of homogeneity in cinematic representation across language and cultural zones, emerging as the big bully in the Indian context.
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