Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You’ll learn how to exploit new sources of customer, product and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities and create new sources of competitive differentiation.
Contents: Introduction. Part I. Business Potential of Big Data Chapter. 1. The Big Data Business Mandate. 2. Big Data Business Model Maturity Index. 3. The Big Data Strategy Document. 4. The Importance of the User Experience. Part II. Data Science. 5. Differences Between Business Intelligence and Data Science. 6. Data Science 101. 7. The Data Lake. Part III. Data Science for Business Stakeholders. 8. Thinking Like a Data Scientist. 9. By Analysis Technique. 10. Score Development Technique. 11. Monetization Exercise. 12. Metamorphosis Exercise. Part IV. Building Cross-Organizational Support. 13. Power of Envisioning. 14. Organizational Ramifications. 15. Stories. Summary. Index.
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