This book is a magnificent, unprecedented guide for the meaningful existence, development and transformation of the business and corporate sectors in 21st century. Like any historical revolution, this book is a determined encounter with the existing reality, myopic corporate vision and so-called elitist/intellectual hype, hoopla, hysteria, humbug, hollowness and blatant hypocrisy. This is a path-breaking attempt beyond corporate ‘locker room’ thinking to question in a constructive and positive note the fundamental premise/assumption of business or corporate vision, mission, process, policy and strategy. This book will certainly compel the management thinkers, corporate the management thinkers, corporate leaders, intellectual and business professionals to introspect and start thinking beyond their predilection to liberate their existing corporate mind-set and view or philosophy of business model by freeing themselves from the mirage of jaundiced ‘money nexus’. It is tried analyze the corporate reality based on facts as objectively as possible. Parameters of ‘socio-economic value creation’ and the various aspects of ‘corporate character†are discussed and analyzed in a comprehensive manner, which can be used as a guide to build institution, which will be able to contribute for the development and transformation of the economy and society. Fundamental premise of the book: no theory, management guru or CEO will be relevant or useful unless corporate sector sincerely introspect and accept ‘corporate character’ is the key driving force.
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