Bollywood Today

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In Bollywood, every cliché is true. The script does not matter, only the proposal does. The song and dance is everything. Packaging counts and marketing delivers. Everything revolves around a handful of stars. Much of the funding is from unorganized and sometimes even questionable sources. But Bollywood, a derivative name for the Hindi film industry that is a loose agglomeration of old-style film families and newly established studios, of venerated stars and tough-talking directors, often defies the clichés it embodies. Since 1995, a fantastic year which saw three different genres of cinema – Aditya chopra’s diaspora-meets-desis romance Dilwale Dulhania Le Jayenge; Ram Gopal Varma’s ironic comedy Rangeela; and Mani Ratnam’s contentiously political Bombay – there has been a tectonic cultural and commercial shift.  A new breed of filmmakers has taken over altering age-old artistic conventions and business norms. The three filmmakers are just some of the characters who walk in and out of the frames of this. What drives – and how they drive – multi-million rupee industry, whose impact on society in India is as wide as its influence among the increasingly vocal diaspora, is what makes this book the picture-perfect beginner’s guide to current Bollywood.


Kaveree Bamzai is Executive editor of India Today, India’s largest news magazine. A journalist for almost two decades, she has previously worked with The Indian express and The Times of India. She has lectured on the media at various institutions in the country, chief among them being the Lal Bahadur Shastri national Academy of Administration, Mussoorie; the Indian School of Business in Hyderabad; and the University of Pune’s Educational media research Centre. A post-graduate from the Delhi School of Economics, she is a former Chevening scholar, and film critic for the English-language news channel, Headlines Today. She lives in New Delhi with her husband, also a journalist, and two sons.


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Bollywood Today
1st ed.