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Brand Management: Influence of Brands on Consumer Purchase Behaviour in the Indian Industry
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Brand Management: Influence of Brands on Consumer Purchase Behaviour in the Indian Industry
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Bibliographic information
Title
Brand Management: Influence of Brands on Consumer Purchase Behaviour in the Indian Industry
Author
Edition
1st ed.
Publisher
Avon Publications, 2017
ISBN
9789381839898
Length
x+144p., Illustrations Black and White; Maps Black and White; 24cm.
Subjects
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