Broadcasting is a technology-based phenomenon that evolved within a century to become an important part of human life on this planet and is still constantly evolving. This book is an attempt to give a comprehensive account of broadcast journalism at the beginning of the new millennium. Broadcast equipment, software and production techniques are discussed with real examples from radio and television news production. Key figures including Steve Case, Ted Turner, Walt Disney and Rupert Murdoch are profiled, with a discussion of why broadcasting is dominated by large corporations. Information on the code of ethics that governs this fourth estate highlights different challenges presented to private and international channels. Changes in this field are so fast that AOL Time Warner dropped AOL from its name and Murdoch purchased DirecTV between the time the manuscript was submitted and these lines were written for the blurb. Despite the phenomenal speed at which changes occur, the genre of the book is not dead and this book fills a genuine void felt by students and teachers of broadcasting. Professional broadcasters and policy makers will find it useful as a reference guide. All others who enjoy or suffer media everyday will find it interesting.
News Reporting and Editing
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