Effective business communication has emerged as a response to the growing recognition that communication is necessary for making an impact on interpersonal relationships. Designed specifically as a practical guide for students seeking a foothold on the corporate ladder, the book addresses itself to issues concerning honing of both oral and written communication skills. The text has been aimed at articulating and systematizing the entire gamut of the communication process. The material presented is the result of actual classroom experimentation. Wherever necessary, illustrations have been given based on my teaching experience with the given orientation of college students kept foremost in mind. This book is intended to satisfy the needs of mastering the fundamentals of writing, speaking and listening traits, which enables students to communicate effectively on an interpersonal level. The book elaborates the art of effective written and oral communication including public speaking. When you read this book, you will hardly come across any difficult word. We have tried to keep the language very simple – simple and racy – so that you are inspired to read on.
There are no reviews yet.