Business Communication is a process of transfer of information and understanding between different parts and people of a business organization. It is the method adopted by business firms in order to meet their needs and objectives. Business communication consists of various modes and media involved in communication interchanges. It is essentially a two way process information has not only to be sent but has also to be received and understood. So, feedback is an essential part of communication.
Effective communication is the foundation of sound management. In fact no inter personal or group activity is possible without communication. Keeping these facts in mind, this book presents the full coverage of the prescribed syllabus stating the communication concept, importance and principles of business communication following by the different media including modern media of communication (including non-verbal and kinesics effects), communication barriers, business correspondences; as well as practical aspects of business communication techniques containing report writing, public speaking, seminar presentation, interview and group discussions, etc.
The full coverage of the syllabus requirements are presented in lucid, simple and conversational language with tables and diagrams to illustrate the text in a systematic way.
The author of this book is fully confident that the book would prove quite useful to the students concerned and teachers.
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