This new text has been designed for students taking modules in the business environment or business context areas of an HR or Business Degree Programme. It is written to cater for both undergraduate and postgraduate level modules as it covers all the standard subjects normally included in such modules. Presented and written in an easy to use format, for students with little or no prior knowledge of the subject area, the text enables students to gain key knowledge of the environmental influences-economic, social and legal-that are essential in developing an understanding of business strategy at every level.
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