The present publication is designed to provide a lucid treatment of the principles of business management keeping in mind the students of undergraduate and postgraduate courses of management and commerce. The text presents an integrated picture of the several approaches to business management. It captures the central themes and concerns of business management and is structured to provide a complete and timely treatment of the subject while minimizing the degree of overlap with other allied courses. This book is presented in a user friendly mode using the principle of teaching by objectives and adopting an open learning approach of the topics covered. The aim of the book is to rally the needs of not only the students and teachers but also managers and executives in the field.
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